Content:

Introductory part

We’ll figure out how to spot click fraud in GoogleAds and 8 signs that your Google ads are being clicked on by competitors and that you need ppc protection.

Short user visit time

In Google Analytics, you can view a report on the length of stay of visitors from Google advertising on your site. If users go to a site, spend no more than 8-10 seconds on it and leave it, provided that contextual advertising is configured correctly and there are no problems with the operation of the site, there is a high probability that your ads will be clicked by competitors.

Fast spending of advertising budget

If the money in your advertising account is spent almost immediately after replenishment, there is a high probability that bots (software) were configured to click on the keywords for which you are advertised or your site domain was added to the list for clicking.

Spasmodic increase in traffic

An unreasonably sharp increase in traffic from contextual advertising on Google at a certain time of day, without an increase in the number of applications from the advertised site, can also signal that your advertising has been clicked on.

Inflated CTR of ads

For example, the average CTR of your advertisements on search was always 7 – 10%, but became 35-40%, and at the same time the cost of the application began to increase and also signals a click.

Increase in application cost

Applications from contextual advertising in Google Adwords have become 2-3 times more expensive for no apparent reason and may also indicate that clicks on your site have been set up.

Logins from one IP

If you notice frequent clicks on your advertisement from the same IP address, then such addresses must be blocked to prevent further clicks.

Clicking in the display network

Frequent visits to a site from one domain when advertising on the network’s display network may also indicate that the site’s owners or competitors are clicking on the site.