Who is clicking your Google ads?

We continue our series of articles concerning the problem of click fraud in Google Ads contextual advertising. In this article, we will tell you who is click fraudulently on your ads.

Competitors

First of all, of course, these are your competitors. Most business owners or Internet marketers set a daily budget spending limit in an advertising account. The task of your competitors is to manually or using special software click on your Google Ads ads so that your daily advertising budget runs out as quickly as possible. As a result of budget click fraud, your ads stop showing, competition in advertising results decreases and as a result, the probability of ordering services or purchasing goods increases for the person directly involved in click fraud. This leads to the fact that website owners need to connect ppc protection.

Webmasters

The second group of people who can click on your ads are webmasters or owners of other websites. The fact is that advertising on the Google Display Network shows your graphic display ads on third-party sites that are not Google, but participate in the Google AdSense program. Under this program, Google AdSense, the owners of these sites receive a percentage of the cost of a click paid by the advertiser, that is, you. In order to get more profit from their site/sites, their owners can click on ads manually or with the help of computer programs, thereby wasting your advertising budget.