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5 Myths about click fraud in Google Adwords

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Sergey Matosov

internet-marketer

Sergey Matosov

5 minutes

56

11 July 2024

1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 5.00 out of 5)
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Click fraud in Google AdWords contextual advertising is a relatively new phenomenon, but every year it is becoming more and more widespread. Many advertisers who have encountered this problem have connected third-party anti-click services. At the same time, many business owners, as well as Internet marketers, continue to ignore this problem (if it exists), and, trusting their convictions, continue to believe that they do not need adwords click fraud protection using third-party services. So, 5 myths about Click fraud on contextual advertising in Google Adwords

Myth 1: Click fraud is not a serious problem

Click-through is a very serious problem for businesses, because in addition to the fact that the advertising budget is wasted, low-quality data also gets into the analytics tools, which leads to distortion of marketing reports.

Myth 2: Google Ads effectively prevents click fraud

Indeed, the fraud detection mechanism built into the Google AdWords advertising account helps to identify invalid clicks and automatically return money spent on low-quality traffic.

In turn, there are 2 problems with the built-in detection mechanism:

Google AdWords returns funds after the budget has been spent. It often happens that the advertising budget was withdrawn in the morning and Google AdWords will return the funds in a few hours at best, and perhaps even only in the evening. As a result, the advertiser, in order not to be left without advertising all day, has to replenish the advertising account again.

Google AdWords is set up to track invalid traffic from both bot farms and real people, but some of the invalid traffic may still be counted as quality traffic, resulting in wasted money.

Myth 3: You can block fraudulent clicks yourself

Of course, in your website hosting settings, you can view the IP addresses from which your Google ads were clicked and manually add them as an exception at the campaign level in your advertising account. When working this way, you will need to constantly monitor new IP addresses and add them as an exception in your advertising account. With this strategy, you will block all IP addresses, and not by certain parameters, which may affect the amount of traffic in the future.

Myth 4: Your ad campaign is too small to get clicks

Another misconception of many advertisers. If, in addition to your website, at least one of your competitors/competitors is advertising on the network, there is always a chance that your ad will be clicked on by them. And this rule always works, regardless of the size of the business.

Myth 5: Security software is not worth the money

Investing in security software may seem like an extra expense at first, but it will be cost-effective in the short and long term. Click fraud wastes your advertising budget through invalid clicks, resulting in inflated target bid values. When Click fraud on an advertisement, it is impossible to calculate the actual cost of the application. Filling out feedback forms with invalid numbers wastes sales team time and also contributes incorrect data to marketing reports.

Protect your ads and websites against harmful sources, and make the most efficient decisions based on 100% accurate data.

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